Privacy Policy

At Fly Racing Store (“us”, “we”, or “our”), operating at www.uscyclingequipment.com, we are committed to protecting your privacy with the same dedication we apply to crafting our premium riding gear. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.

1. Information We Collect

We collect information to provide better services to all our riders worldwide:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information, and phone number.
• Transaction Data: Details about purchases you’ve made, including products ordered, payment method, and transaction amounts.
• Technical Data: IP address, browser type, operating system, referring URLs, device information, and pages visited.
• Communication Data: Records of customer service interactions and survey responses.

2. How We Use Your Information

Your data helps us deliver the premium experience you expect from Fly Racing Store:

• Process transactions and deliver your adventure gear worldwide
• Provide customer support and respond to inquiries
• Improve our website, products, and services
• Send order confirmations, shipping notifications, and service messages
• Detect and prevent fraudulent transactions (using 24/7 monitoring)
• Comply with legal obligations

3. Data Sharing and Disclosure

We treat your data with the same protection we build into our CE-certified armor:

• Service Providers: We share necessary information with payment processors (Visa, MasterCard, JCB, PayPal), shipping carriers, and IT service providers under strict confidentiality agreements.
• Legal Requirements: We may disclose information if required by law or to protect our rights and safety.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred as a business asset.
• Never Sold: We do not sell your personal information to third parties.

4. Data Storage and Security

We implement military-grade security measures to protect your information:

• 256-bit SSL encryption for all data transmissions (same as banks)
• PCI DSS compliant payment processing
• Regular security audits and vulnerability testing
• No storage of full payment card details after transaction completion
• Data stored on secure servers with limited access

While we implement these robust measures, no internet transmission is 100% secure. We encourage riders to use secure payment methods like PayPal or virtual card numbers for added protection.

5. Your Rights and Choices

As a valued Fly Racing customer, you have rights regarding your personal data:

• Access: Request a copy of your personal data we hold
• Correction: Update inaccurate or incomplete information
• Deletion: Request deletion of your personal data, subject to legal requirements
• Opt-Out: Unsubscribe from marketing communications (transactional messages will continue)
• Restriction: Limit how we use your data in certain circumstances

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your riding gear shopping experience:

• Essential Cookies: Necessary for website functionality and secure checkout
• Performance Cookies: Help us understand how riders use our site
• Marketing Cookies: Allow us to show relevant gear recommendations

You can control cookies through your browser settings, though disabling some may affect website functionality.

7. International Data Transfers

As we serve riders in 60+ countries, your information may be transferred to and processed in the United States and other locations. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

Our motorcycle gear is designed for adult riders. We do not knowingly collect information from children under 16. If we become aware of such collection, we will take steps to delete the information.

9. Changes to This Policy

We may update this Privacy Policy as our store evolves. The “Last Updated” date at the top indicates when changes were made. We encourage riders to review this policy periodically.